Taking your small business online is a great way to reach new customers and expand your reach to a larger audience. The beauty of the internet is that it’s all about sharing information, and with the right tools, you can easily share your products or services with anyone in the world.
As a business owner, you can use your website to provide information about:
- You and your brand,
- where you can be found,
- what hours you’re open,
- what services or products you offer, and so on.
You can also use your site to sell your products online.
6 Tips to Turn Your Brick-&-Mortar into an eCommerce
1. Plan Your Website
The first thing you need to do is establish goals for your website. What are you trying to achieve? Keeping these goals in mind will help you stay focused on what’s essential for your site.
Your website should have a goal or purpose as its baseline – otherwise, it’s just adding clutter to cyberspace.
Is it informational? If so, how much information do you want to get across? Do you want people to skim it, or would they rather take their time?
2. Get a relevant domain name.
When planning an online presence, the first thing you’ll need is a domain name. This is the website address, such as www.UberEats.com or www.Yelp.com.
Often, this domain matches the type of business you’re in, but there are lots of exceptions – Amazon doesn’t sell books, so it takes its name from its original product line, Zappos doesn’t sell shoes, and Google isn’t exactly a search engine (although it does search).
3. Get your designs in order
Build a responsive website that looks good across all devices. This is important for lead generation because you want your website visitors to have a great experience on your site, and also when they click through to your contact page or request more information.
4. Generate compelling content
Creating awesome content is the most effective, cost-effective way to get your business noticed online. Engaging content brings people back to your site and helps build up your brand image.
5. Link with clients on social media
Link with clients on social media sites like Facebook, Twitter, LinkedIn, Google+ and Instagram. Posting helpful content with links back to your website will get you in front of users who will most likely be interested in your products.
6. Do search engine optimization (SEO).
SEO requires some technical skill and is best left to a professional company that knows what it is doing. Thorough search engine optimization makes your website visible when someone searches engines like Google or Bing.
Taking your business online seems like a daunting task, but you have all the help you may need. Remember, most web-hosting services will offer you custom-designed templates to match your business needs. Also, they’ll host your site, so you don’t have to worry about technical issues.
Blair Thomas has been a music producer, bouncer, screenwriter and for over a decade has been the Co-Founder of eMerchantBroker, the highest-rated high-risk credit card processing company in the country. He has climbed in the Himalayas, survived a hurricane, and lived on a gold mine in the Yukon. He currently calls Thailand his home with a lifetime collection of his favourite books.